Page 4 - Soundwave Magazine
P. 4

by Yousaf Naseer
ANNUAL TRADE SHOW April 2, 2020 • Noon – 5P
Huntington Hilton 598 Broad Hollow Road Melville, N.Y.
Vendors, and members can sign up by visiting: and clicking on the “Events” tab or appropriate link.
   With this issue of Soundwave, we say goodbye.
The magazine has morphed from a newsletter of a few pages to the flag- ship icon it is today. Roger Beazley started the process in the 70s, and Jack Rugen has been at the helm for the last 30 years.
With the advent of the digital revolution, Soundwave has become antiquated, as have magazines and newspapers. And, it is time to move into a different path to bring convenience store industry, UFOLINY, and NCASEF news, legislative updates and revisions to, and changes in, our beloved franchise system to our members.
Strong relationships are critical to a healthy franchise owners’ association. Making real connections with our members is and has always been, a significant opportunity to share information, learn new ideas, and make lasting alliances. This is an essential part of what we do.
Assisting franchisees, young and old, new and long-tenured, to continue their development in the system they have invested in, is another. General Membership meetings provide members a forum to express their views, grievances, network with their peers, and gain valuable insights into how other franchisees have overcome the challenges they are facing.
The Internet and social media have eroded our “people skills.” The normalizing of digital relationships has masked face-to-face relationship - building skills. In-person networking is often overlooked, but it is a crucial element in gaining knowledge and growth in the 7-Eleven franchise system. This allows you to learn about people and build rapport with them. It helps you to understand what’s important to them, which in turn, enforces what’s important to you. The more you learn from those around you, the more proprietary knowledge you’ll accumulate.
It is not easy to influence or change SEI’s culture. But, we will continue to attempt to convince them of our ideas and proposals and gain the support of our goals. The ground- work of persuading them has been set in place. It is the lack of character that is preventing face-to- face communication. And the depth of our convictions that will command them to listen to us and follow our advice to carve out some time to make this happen and hear our concerns.
The board of directors of UFOLINY demonstrates every day that we will always act with your best interests in mind.
Together, We can make this happen. n soundwave - winter 2020
      The strength of any independent trade association lies in its ability to promote, protect and advance the best interests of its members, something no single member or advisory group can achieve.

   2   3   4   5   6