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   carnitas and breakfast tacos made with fresh-cracked eggs.
7-Eleven acquired the Laredo Taco Company restaurants along with Stripes convenience stores in South Texas as part of the 1,000-store acquisition from Sunoco in 2018. In addition to Laredo Taco Company, the 7-Eleven Evolution Stores will offer an assortment of exclusive products, services and features customized to the neighborhoods and customers they serve.
7-Eleven Debuts ‘Raise the Roost’ Chicken Concept
March 12, 2020. 7-Eleven has opened its new Southern-inspired quick-serve concept, Raise the Roost Chicken & Biscuits, in lower Manhattan, co-located in one of four of the retailer’s new Evolution Stores. 7-Eleven Evolution Stores are real- time, real-life experiential testing grounds where customers can try and buy the retailer’s latest innovations in revolutionary new store formats. Billed as “Chicken Worth Crossing the Road For,” Raise the Roost offers a simple menu made-from-scratch, hand-breaded fried chicken tenders with signature sauces, bone-in and boneless wings, signature chicken sandwiches and breakfast sandwiches. The in-store restaurant from 7-Eleven
offers both made-to-order and grab-and-go options.
In addition to Raise the Roost, the New York 7-Eleven Evolution Store located at 88 Greenwich Street also offers exclusive products, services and features:
• Made-to-order specialty drinks that give customers the option to customize their drinks in a full- service beverage format including custom hot coffee drinks like flavored lattes, mochas and more as well as custom cold drinks like smoothies and cold brew coffee.
• Self-serve bean-to-cup coffee with the addition of touch-screen machines that brew custom hot and iced coffee in just seconds.
• Novelty beverages on tap that dispense cold beverages like tea, cold brew, kombucha, nitro cold brew, flavored drinks and more.
• Cold treats bar with self-serve frozen yogurt and ice cream that can be swirled to create new flavors with multiple toppings
• Mobile Checkout: Customers can skip the checkout counter and pay for their purchases via the 7-Eleven app and accompanying 7Rewards loyalty program
• 7NOW Delivery App: 7-Eleven’s on-demand delivery app allows customers to achieve convenience like never before and have their favorite items like fresh food, beverages, snacks, groceries and household products delivered straight to their door
Each Evolution Store has customized design elements and product assort- ment to reflect the neighborhood and customers it will serve. The store design brings the spirit of Manhattan
to life with its own neon Statue of Liberty and a video wall.
Evolution Stores are the first 7-Eleven stores to integrate restaurant concepts into the store design. Last year, 7-Eleven opened its first Evolution Store in Dallas, close to its home office and even closer to the original Southland Icehouse in Oak Cliff where 7-Eleven pioneered the con- venience retailing concept more than 90 years ago.
7-Eleven Adds Icelandic Spring Water to Beverage Portfolio
March 9, 2020. 7-Eleven has added a new, super-premium water imported from Iceland to its proprietary product lineup. Created exclusively for 7-Eleven, Skýra Icelandic spring water is naturally alkaline with electrolytes, a high pH (8.8) and naturally low mineral content. Skýra water is sourced from an Icelandic spring in a government-protected nature preserve. Filtered through inert layers of lava, the water trickles deep into the ground over decades picking up soluble minerals before emerging as a naturally alkaline water. This pristine Icelandic water contains no nitrates, nickel, cadmium, uranium, phthalates or chlorine.
The super-premium water’s pure and refreshing taste is a result of its origin in Iceland, which is ranked as one of the cleanest countries in the world. Even its name, pronounced “skee-reh,” is an Icelandic word meaning “clear” or “to clarify.”
The new Skýra Icelandic spring water is exclusively available in two sizes at participating 7-Eleven stores — 20 ounces for $1.99 and 1 liter for $2.69. For a limited time, two 1-liter bottles will be available for a promotional price of $4. n

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